Next Level: Authenticity - Marketing to Gen Z

Description

In this workshop you will learn how to create a professional marketing action plan targeting Generation Z. I will help you understand what to avoid, how to target them, what message to convey and how to plan a 3, 6 and 12 month content calendar to get results. Additional bonus material will be provided that includes: ● Vetted software tools for all aspects of the campaign ● TikTok marketing for Small Business course ● 5 Mistakes to Avoid in Marketing to Gen Z white paper This 90 minute AUTHENTICITY workshop will cover: 1. What is Authenticity 2. What to avoid in Marketing to GenZ 3. How to approach digital first marketing 4. Assessment a. Plan of Action b. Resources 5. The Content Calendar 6. The Social CEO a. How to develop this mandatory activity 7. Employee Advocacy a. What is it b. How to do it 8. Putting it all together This workshop will be led by Emanuel Rose, a marketing expert who has spent over three decades building his reputation in the field. He’s the owner of his own digital agency called Strategic eMarketing, where he helps companies with branding, advertising, and day-to-day operations. Emanuel’s unique approach to marketing has helped countless clients reach their goals. He’s always looking for new ways to help people and he works with a team of experts that he handpicked himself. Not only does he work with companies in his home state of Oregon, but he also helps companies all over the world. But Emanuel isn’t just a marketing pro, he’s also an avid nature lover. This love for nature has even inspired him to write a children’s book series called Wenaha Henry, which follows the adventures of a boy in the wild. He hopes that young readers will find inspiration and a bit of magic in his stories.